Title: Cradle to Cradle Pdf Remaking the Way We Make Things
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. The authors are partners in an industrial design firm that devises environmentally sound buildings, equipment and products. They argue that conventional, expensive eco-efficiency measures things like recycling or emissions reduction are inadequate for protecting the long-term health of the planet. Our industrial products are simply not designed with environmental safety in mind; there's no way to reclaim the natural resources they use or fully prevent ecosystem damage, and mitigating the damage is at best a stop-gap measure. What the authors propose in this clear, accessible manifesto is a new approach they've dubbed "eco-effectiveness": designing from the ground up for both eco-safety and cost efficiency. They cite examples from their own work, like rooftops covered with soil and plants that serve as natural insulation; nontoxic dyes and fabrics; their current overhaul of Ford's legendary River Rouge factory; and the book itself, which will be printed on a synthetic "paper" that doesn't use trees. Because profitability is a requirement of the designs, the thinking goes, they appeal to business owners and obviate the need for regulatory apparatus. These shimmery visions can sound too good to be true, and the book is sometimes frustratingly short on specifics, particularly when it comes to questions of public policy and the political interests that might oppose widespread implementation of these designs. Still, the authors' original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century. Copyright 2002 Cahners Business Information, Inc.
A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
What every consumer should read An eye-opening historical documentary on the progress of technology, and how we underestimated its impact on the environment. This author not only takes you on a journey back to how many pollution and waste issues arose, but also guides us to how to be better consumers and run our businesses with the environment in mind. These are easy, logical solutions that benefit us as individuals as well as help the environmental issues.A must own for all creatives A wonderful book of ideas regarding design (not design ideas lol).I'm an aspiring architect & really appreciate how the author explains everything. I read this in a library in 2 visits & am buying a copy for my personal library. The ideas shared in this book are invaluable for anyone in every facey of design (from clothing to cars). 100% recommend to anyone.A good case for why we need to change our design philosophy The book is a well-argued manifesto on why and how we need to change our core philosophy of how we design products.The first thing you notice is that this book is rather heavy compared to normal books its size. This is explained by the authors trying to live their philosophy by creating a book out of a material that can be truly recycled as opposed to current paper which, while it can be reused, requires several unattractive processes and is not endlessly repeatable.The book makes many other decent arguments for why we should think of products as temporary services rather than things we own and therefore dispose of when we are done. The book makes a case for current recycling (or down-cycling as they call it) measures as being okay - as long as it is thought of as no more than a temporary stop-gap measure to be used while we pursue true technical and regular nutrient recycling.The only improvement I would like to see is more in-depth examples of how this process has been applied to commercial processes. They kept going back to the same one or two examples and I think there are more out there and I suspect by the time this book in republished there could be even more worthy examples.
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